Mail... It's Cool Again!
Digital marketing mediums are necessary in today's fast-paced tech-driven environment. However, all that bombardment has had an interesting impact on the power of good, old-fashioned mail. Mail is a powerful and proven tool in reaching potential customers, and is considered highly credible.
DIRECT MAIL SERVICES
Targeted Mailing Lists
Pre-Trade Show Mailers
Variable Data Mailers
THE WELL AIMED WEAPON IN YOUR MARKETING ARSENAL
We can help you create an effective and compelling direct mail piece. From “bulky” mail pieces that can’t go unnoticed, to intriguing offers with interesting graphics. Need to do a fundraising campaign for your non-profit, a pre-trade show mailer to increase your booth traffic at the show, have a grand opening announcement for your new retail store location, or want to spread the word about new home listings for your real estate business? From concept to creation we can execute on a direct mail campaign that will get people through your door, picking up the phone to call you, visiting your website, or sending back your reply envelope.
(EVERY DOOR DIRECT MAIL)
Affordable, Full-Saturation Marketing
Have a big sale or a grand opening coming up? Need to spread the word and get people to show up? EDDM is the right choice for you. Every Door Direct Mail® is a service offered by the U.S. Postal Service® that allows you to saturate a targeted area like a city, a zip code or even a certain distance from your business. This is a great way to target potential customers in your community or another specific area of the country.
It works like this. You design and print a postcard (or other approved format) and then decide what targeted area you want to cover based on certain parameters. It gets printed, bundled and delivered to that specific post office. The mail carriers get a stack of your postcards and put one in every single mailbox within that route.
THE BENEFITS OF EDDM
Cost: It’s a lot cheaper than other types of postage and you don’t have to purchase a list.
Coverage: You can hit every residence and commercial address in a specific area or you can choose residential only if you want to exclude businesses.
Targeted Demographics: You can narrow your delivery to households with specific demographics like age, income and number of people living in the house.
No Permit Required: If you go through an approved mailing facility not only do you get the postage even cheaper, but you also don’t have to deal with purchasing a mailing permit.
The rules of EDDM can be a little cumbersome to navigate on your own and there are definite benefits to working with someone that is accustomed to handling these types of mailings as there are specific requirements for the size of the piece, how it needs to be formatted, the permit, and how it needs to be bundled, marked and delivered to the right post office(s). We have extensive experience with these mailings and can help you determine the right way to target your desired area. Working with our trusted print and mailing partners, we ensure that your mail piece gets delivered to the right post office and is distributed to your neighbors on time.
So the next time you think you need to hire a crew of high schoolers to start attaching brochures to door handles across your town to announce your new service offering, think about doing an EDDM mailer instead.